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Privacy Policy

Effective Date: October 20, 2025

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Welcome to Ito.ai. Your privacy is important to us. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our website, applications, and services (collectively, the "Services"). By using the Services, you consent to the practices described in this Policy. If you do not agree, please do not use the Services.

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1. Scope and Applicability

This Policy applies to the Services provided by Ito.ai. If you are hosting Ito privately (e.g., self-hosting the backend), this Policy does not apply. In such cases, privacy is between you and any third-party services you choose to host or integrate with the backend.

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2. Information We Collect

We collect information to provide and improve our Services:

  • Account Information: When you sign up or log in using Auth0, we collect details like your email address, name, and authentication data.
  • Usage Data: Information about how you interact with the Services, such as device type, IP address, app performance metrics, and analytics data processed via Amplitude.
  • User Content: Voice inputs, transcripts, or text you provide for AI-powered features, processed via Groq for server-side operations.
  • Other Data: Basic technical data necessary for the Services to function, stored in PostgreSQL databases.

We do not collect sensitive personal information unless necessary for the Services, and we aim to minimize data collection.

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3. How We Use Your Information

We use your information for the following purposes:

  • To provide, maintain, and improve the Services, including AI processing and voice features.
  • For analytics and performance tracking via Amplitude to enhance user experience.
  • To communicate with you, such as sending service updates or responding to inquiries.
  • For security, debugging, and compliance with legal obligations.
  • To train and improve our AI models, using anonymized data where possible (you can opt out of this via settings if available).

We do not use your data for marketing without your consent.

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4. Sharing Your Information

We do not sell your personal information. We may share it in limited ways:

  • With third-party service providers: Auth0 for authentication, Amplitude for analytics, Groq for AI processing, and PostgreSQL for data storage.
  • As required by law, such as in response to legal requests or to protect rights.
  • In the event of a business transfer, like a merger or acquisition.

All third parties are required to protect your data and use it only for the services they provide to us.

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5. Data Security

We take reasonable measures to protect your information:

  • Encryption in transit (TLS) and at rest.
  • Access controls and role-based permissions.
  • Compliance with standards like GDPR and relevant data protection laws.

However, no system is completely secure, and we cannot guarantee absolute security.

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6. Your Rights and Choices

You have control over your data:

  • Access, update, or delete your account information via the Services or by contacting us.
  • Opt out of data used for AI improvements (if applicable) through settings.
  • For users in certain regions (e.g., EU under GDPR), you may have additional rights like data portability or objection to processing.

If you are under 13 (or 16 outside the US), do not use the Services without parental consent.

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7. Data Retention

We retain your information only as long as necessary for the purposes outlined, or as required by law. Anonymized data may be kept longer for analytics.

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8. Cookies and Tracking

We use cookies and similar technologies for functionality and analytics. You can manage these via your browser settings.

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9. International Transfers

Your data may be processed in the US or other countries. We ensure appropriate safeguards for transfers.

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10. Changes to This Policy

We may update this Policy from time to time. We will notify you of significant changes via the Services or email. Continued use constitutes acceptance.

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11. Contact Us

For questions or to exercise your rights, contact us at support@ito.ai.

This Policy, together with our Terms of Service, forms the entire agreement regarding your privacy.

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